Did you know that anyone can target you with ads on Facebook? Political campaigners, low quality shoes shops and even your neighbour? We designed AdAnalyst to help you analyze who targets you with ads and why so that you can detect if an advertiser is trying to deceive you. AdAnalyst allows you to check:
What advertisers are targeting you?
Who else receives the same ads as you?
What does Facebook know about you?
Click on the extension icon.
Sign the consent.
Log in to see statistics about your ads.
AdAnalyst analyzes the ads you receive in Facebook to show you aggregate statistics about the ads and the advertisers that target you. It works silently in the background while you are browsing Facebook without any overhead to your browsing experience.
Your data is going to be used in our research, but only in an aggregated way. All traces of data are pseudonymized before they arrive on our servers.
We will store your data in the servers of the Max Planck Institute for Software Systems (MPI-SWS), protected by the MPI-SWS firewall. You are the only one who can access your data through the Facebook Authentication process.
Click on the popup menu of the extension to access the services we provide.
See what Facebook thinks you are interested in and what attributes advertisers use most frequetly to target you.
Who are the advertisers that target you? You can browse advertisers by categories and check all political parties that targeted you.
A calendar with all the ads you receive and their targeting options. You can see who else is seeing the same ads.
AdAnalyst is the result of our research efforts in making targeted advertising more transparent and safe. Want to lean more about our research? Here are our papers: