A tool to help you make sense of the ads you receive on Facebook
AdAnalyst is a browser addon that increases transparency in the Facebook Advertising ecosystem. It analyzes the ads you receive in Facebook and shows you what attributes Facebook has inferred about you, what attributes advertisers use to target you, and much much more.
It works silently in the background while you are browsing Facebook without any overhead to your browsing experience.
What can I do with AdAnalyst?
Once AdAnalyst is installed you are ready to start!
From the popup menu of the extension you can access the several services we provide!
Check the attributes (interests, behaviors & demographics) that Facebook has inferred or collected about you!
Check the most frequent attributes used by advertisers to target you!
Check what advertisers target you & how!
A calendar with all the ads you receive and their targeting options!
Your data is going to be used in our research, but only in an aggregated way. No personal data of yours will go public. Furthermore, once our project is finished, we will delete every personal identifiable information we have on you
We will store your data in the servers of the Max Planck Institute for Software Systems (MPI-SWS), protected by the MPI-SWS firewall. You are the only one who can access your data through the Facebook Authentication process (no need to create a new account, no need to type any passwords)!
By using AdAnalyst, you are helping our research and keep making the internet more transparent